THE LAST WORD IN COLOR TELEVISION - FROM NBC-TV - CIRCA 1960

Here is a Holiday stocking stuffer from the archival elves at KinescopeHD!!!

It's a compact,chromatic blast from NBC's past.

The Peacock's promotion department busily branded itself as THE LIVING COLOR NETWORK in the 1950's and 1960's, in order to support its corporate parent, RCA, in the quest to sell the home receivers and professional equipment that provided tinted, television images.

( THE ANDY WILLIAMS SHOW ,ABOVE, WAS PRODUCED AT NBC BURBANK, AND WAS A STAPLE OF THE PEACOCK NETWORK'S PRIME TIME SCHEDULE IN THE 1960'S )

In order to re-enforce the NBC's primacy in prismatic video, the network tagged every colorcast with a positioning spot.

It featured the image of a camera person pushing his lumbering,RCA TK-41 television camera moving through a polychromatic field of studio lights, while the NBC "snake" logo, animation unfolded on the screen. It was accompanied by a friendly, but forceful announce track and a regal , musical flourish.

There were versions for color shows produced by the network and those crafted by other creative teams in association with NBC.

Here, posted below, from the DISCO2009 You Tube site, is a 1960 version of the promotional tag for a network produced, colorcast.Enjoy!!!!!




As a bonus, here is the animated,opening logo created for CBS, when THE TIFFANY NETWORK, took its prime time schedule to full color programming in 1966.Enjoy!!!!!!




Here is the ABC-TV color animation, which preceeded tinted programs and debuted in the early 1960's when animated sitcoms such as THE FLINTSONES and THE JETSONS were first colorcast.Enjoy!!!!!!