Little GTO, you're really lookin' fine
Three deuces and a four-speed and a 389
Listen to her tachin' up now, listen to her why-ee-eye-ine
C'mon and turn it on, wind it up, blow it out GTO
LITTLE RONNIE AND THE DAYTONAS- 1964
In just over a year, the Pontiac Motor Division of General Motors will be no more, GM announced today.Starting in 1926, Pontiac has always offered vibrant, diverse car lines distinguished by the automotive adrenalin of the GTO and the middle class prestige of the Bonneville. In recent years, it has been overshadowed as a power player by imports like Toyota and BMW.
Television was key to shaping the image of Pontiac as a performance product with enduring street cred.
The mid-1960's was a golden age for Detroit Automakers , as a new generation of muscle cars rolled off the assembly line, into showrooms and onto the American highway.One of the most desirable street machines was the Pontiac GTO, and its many sub-brands like 1969's THE JUDGE.
From the drag strip to strip malls, you knew by the trademark, wide-track stance, the whine of the throaty carburetor and the screech of the slicks, that you were in the company of roadway royalty, the Pontiac GTO.
With Pontiac's new high performance, high octane dream machines came innovative,television advertising to bring a new generation of new car buyers to dealerships across the nation. Some spots extolled the virtues of Pontiac's masculine, muscular engineering. Other , socially aspirational commercials, sold the patina of hip status to young viewers with the pulsating sounds of pop recording artists like Paul Revere and the Raiders.
Here are three classic examples of how Pontiac used television to become a legend on wheels in the 1960's.Enjoy!!!!!!
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