Sunday, May 3, 2009
UPFRONT IN THE REARVIEW MIRROR - CLASSIC CBS NETWORK FALL PRESENTATION - CIRCA 1977
In this so-called UPFRONT SEASON , when the television industry introduces new programs in its struggle to retain audience, and offers up new pricing strategies to recruit advertisers, while hoping to grow revenue, here is a nostalgic look back.
Here's how CBS sold the 1977 Fall lineup!
In 1977, for most American communities, cable was a utility , not a programming option.Home video recording was not yet a pervasive entertainment option and was still a few years from being affordable for, and available to ,most consumers. Home computing and the Internet weren't quite there, yet. Radio and records were doing fine. Movies studios were trying to top their own blockbusters, like The GODFATHER. For millions of people, the least expensive and most readily available entertainment option was television.
Here , posted below is the promotional film CBS Television Network produced to entice advertisers, engage affiliated stations and enlist viewers. Enjoy!!!!!