With the global automobile industry scrambling for survival and desperately searching for advanced marketing strategies to move cars out of showrooms and into driveways,here are two examples of what happened in 1961 when Detroit's dominant car maker,GM, and Madison Avenue's most facile MADMEN teamed-up to find an innovative way to perform one of television's most basic functions: selling new cars to consumers.
First, here is a silent movie of sorts from Chevrolet. It is an animated piece, in LIVING COLOR, with a high voltage musical score, produced in the style of Saul Bass, the graphic designer who crafted the titles for some of Hollywood's most honored films from Otto Preminger's Carmen Jones to Martin Scorsese's CASINO.The animated frames were reportedly drawn by a former Disney artist.
It manages to aggressively sell the new "jet smooth" Chevrolet for 1961, without every uttering one word of narrative. Enjoy!!!!!
This commercial for the 1961 Chevrolet uses a unique visual metaphor for its time. This spot positions the new line of Chevy as evidencing "a kaleidoscope of style." Enjoy!!!!!
And this visually strike commercial for the 1961 Chevrolet uses innovative production and editing techniques to take an average American couple on a "magic ride" through town, but without a car.Well, at least, until the surprise ending, Enjoy!!!!!
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