Today, as NBC Universal perfects product placement while sending cross-promotion to new and Olympian heights on TODAY, here is a clip from a 1956 episode of CBS's endearing and urbane game show, WHAT'S MY LINE?, that offers a glimpse into what was then,current and clever, network news promotion in the Eisenhower Era.
This 1956 edition of the durable quiz program originated from Chicago, site of the Democratic Convention and features the CBS News team that was about cover the political conclave for the Tiffany Network. Here, Walter Cronkite , Douglas Edwards,Charles Collingwood, Eric Severeid and Robert Trout share the honor of serving as joint mystery guests. Enjoy!!!!!