In 1939, America had emerged from the Great Depression and was just months away from fighting World War II, but David Sarnoff and the research team at RCA, had their eyes firmly fixed on the future and they saw it on a small grainy, television screen.
RCA introduced the world to electronic television at New York's 1939 World's Fair. Sarnoff's empire already included NBC's Red and Blue Radio Networks, the NBC Owned and Operated Radio Stations, the RCA Victor Record labels, plus RCA Victor Radios and Phonographs. Television would be his new frontier.
In 1939, NBC-TV was producing daily, experimental telecasts from its headquarters at New York's 30 Rock. Parent company, RCA, was selling four lines of television receivers. Their prices ranged $199.50 to $600 and were considered expensive. In this case the affluent, early adopters purchased the sets and became television's first, core audience.
Below is a rare film, produced by RCA, that helped to explain the vision and values of a magic box that could bring the world into your living room. Enjoy!!!!!