Sunday, February 15, 2009
FUN IN THE MORNING & DRAMA IN THE AFTERNOON - NBC DAYTIME PROMOS - CIRCA 1967
In the late 1960's , when there were only three major, commercial television networks, each offered a full schedule of programing for affiliated stations to bridge from 9am until 4pm, Eastern time.
The traditional, daytime pattern started with talk programs, such as Dateline:Hollywood with Johanna Barnes and The Pat Boone Show ,game shows, like Hollywood Squares and Jeopardy, plus reruns of primetime sitcoms, such as I Love Lucy and The Dick Van Dyke Show,in the morning. In the afternoon, lucrative daytime dramas (AKA soap operas) such as Days of Our Lives and The Guiding Light and General Hospital dominated the network schedules.
Local stations had just started to program news at noon and to purchase same day, syndicated, talk/variety series like The Mike Douglas Show and The Merv Griffin Show. Many affiliate stations opted out of ,and rolled over, parts of their network's daytime line-up, to grow local ratings and revenue.
That decision made network promotion even more important for audience growth.If a network game show or soap opera had a substantial following, it was unlikely that a hometown station would cover it with a locally originated program.This also made scheduling the network promos more intricate,since some spots promoting shows that were preempted in a local market, had to be blocked at the station level.
Below are the prime examples of daytime promotion for the NBC Television Network. It comes from the TVNUTBOY site on You Tube. Enjoy!!!!!!!