In the halcyon, happy days of late-1950's America, the economy was slightly sluggish. So, GM decided it was time to put middle class consumers behind the wheel of an automobile designed and priced for upper class drivers, the Cadillac.
But, how could car buyers who lived paycheck to paycheck afford to make the aspirational advance to a Fleetwood or Coupe De Ville ? By purchasing a "quality value, late model,used Cadillac."
The clip below, showing a 1957 GM,television commercial, was one of the first instances in which Detroit auto makers and Madison Avenue ad agencies used television to play on a consumer's upscale dreams as an upsell, marketing tactic. Enjoy!!!!
However, if , in 1957, your stock portfolio is stable, containing several shares of AT&T, Pan Am,GM,DuPont and that new company which makes those electronic brains they use for launching missles at Cape Canaveral, I.B.M. ... you've just purchased one of those RCA Hi-Fi systems ... you've just come home from Brooks Bros. with one of those new "sack suits" ... and your membership application at the Merion Club is approved ... you are one of the select few who really should buy a new Cadillac. Here is a live commercial heralding the arrival of the 1957 Cadillac and featuring a Fall fashion show. Enjoy !!!!!