The F.C.C's , offer its approval of the RCA/NBC system for compatible COLOR TELEVISION on December 17, 1953 at 5:32 P.M, EST, which allowed viewers with monochrome receivers to see the same shows as those with COLOR sets( albeit in black & white ).
A few weeks later, NBC seized upon the palette and pageantry of Pasadena, California's annual TOUNRAMENT OF ROSES PARADE to produce the nascent medium's first West to East coast, LIVE COLORCAST.
It was a perfect video vehicle to introduce the vital and vibrant technology to those few who already owned COLOR sets , those gathered to watch in RCA viewing centers at hotels or retail outlets and those who aspired to bring color into their TV viewing routine.
Above is an image of the RCA assembly line , constructing the model CT-100, the first generation of consumer, COLOR sets made by the electronics giant. It debuted on the market in April of 1954, to positive reviews and at an initial cost of $1000.00, but quickly was discounted to $495.00 , in an effort to increase sales.
You could buy a car for the price of a COLOR -TV in 1954.
Here from the TV DAYS YOU TUBE SITE and THE KINESCOPE HD ARCHIVES is a clip from the RCA Documentary, SIGHTSEEING THROUGH COLOR TELEVISION , which details the day that that America was introduced to COMPATIBLE COLOR TELEVISION.