Sunday, June 24, 2012
PICKING A PRESIDENT LIVE AND IN LIVING COLOR - CONVENTION PROMO - NBC NEWS - CIRCA AUGUST 26-29, 1968
As we approach the 2012 Republican and Democratic national conventions, it's time for KINESCOPE HD TO offer a LIVING COLOR flashback to 1968's tumultuous, presidential election cycle.
America's so-called Summer of Love was also a super-charged season of anger, in a nation polarized by the divisive war in Viet Nam and turbulent social upheaval at home.
Violence claimed two beloved, American leaders, The Reverend Martin Luther King Jr. and Sen. Robert Kennedy.
Poverty and drugs offered challenges that overwhelmed the middle class and elected officials.
President Johnson , pressured by the left and the Right about the war, choose not to seek reelection.
In the end, Republican Richard Nixon, who spent much of the 1960's as a political pariah, was elected in a landslide, defeating Johnson's Vice President, Democrat Hubert Humphrey.
There was a less volatile, but equally vibrant revolution going on in television, as the three major commercial networks of the era, prepared to cover the political conventions in Miami ( G.O.P. ) and Chicago ( Democrats ) in color for the very first time.
The Anchor Booths,built in each arena, which were occupied by NBC's Huntley & Brinkley, CBS's Walter Cronkite and ABC's Howard K. Smith would be constructed for the new, technical requirements of colorcasting, with added lighting and power demands.
This meant dramatic changes in the use of newly developed, highly portable technology to cover stories as they unfolded on the convention floor or on the streets of the host cities.
In the end, while the Republicans were confronted with significant protests, the Democrats confronted carnage in the streets, as police and demonstrators engaged in a bloody, protracted battle.The protestors shouted the refrain, THE WHOLE WORLD IS WATCHING over and over again.
And thanks to nascent satellite distribution, viewers around the globe saw it all LIVE and in LIVING COLOR.
Here is a short clip that reflects the editorial vision and the production values at play in NBC NEWS. It features the Peacock Network's impressive , reporting team and showcases sponsor GULF OIL.
Posted below, from the TV DAYS YOU TUBE site, is a short video which , when paired with appropriate voice/over narrative, served as a promo and program opening for NBC News coverage of the 1968 DEMOCRATIC NATIONAL CONVENTION.