Saturday, March 12, 2011
YOU CAN BE SURE ... & CLOSE ... IF IT'S WESTINGHOUSE - COMMERCIAL FOR A NEW TV SET - CBS-TV - CIRCA 1949
It was a tiny screen that enlarged America's worldview.
Commercial Television broadcasting finally came to life with the economic boom that occurred in the years following World War II.
Stations were licensed and went on the air as rationed materials needed for military defense were released by the federal government to companies like RCA, Admiral,Westingouse. They , in turn, designed and manufactured the first generation of home, television receivers.
These early, black & white, TV sets cost the average consumer $300 to $400 each , at a time when a new Ford sedan cost about $1500. Yet, across the nation , TV antennas went up on roofs in communities,both big and small.Some sets even had a built-in antenna.
Audio was low and tinny, the picture was often fuzzy and occasionally rolled and screens on these first sets often maxed out at a diagonal measurement of 12 inches.
But, one clever company, Westinghouse, found a way to enlarge the image without making a physical change in your tv set.
Here , from the trabajopublicau you tube site, is a LIVE, 1949 commercial from CBS-TV's STUDIO ONE,introducing this extraordinary innovation THE EXCLUSIVE ELECTRONIC MAGNIFIER.Enjoy!!!!!