Three or four decades before you could instantly snap a vivid, crisp, digital image on your cellphone, I-phone or Blackberry, your grandparents marveled at the chance to see a moment of their lives,frozen in time on a curly, silvery, black and white photo, that was developed just 60 seconds after they clicked the shutter.
The Polaroid Land Camera revolutionized personal photography in the early 1950's. No more would an amateur Ansel Adams have to take a roll of film off to a photo shop or drug store to be developed.
With this high-tech apparatus, you could take a picture, count off a minute, open the back of the camera and pullout your completed photograph , suitable for frame or album.The Polaroid folks were among the earliest companies to use television as the primary platform on which to sell their innovative product.
They staged LIVE, unedited product demos on shows, like the 1960 edition NBC-TV's THE PERRY COMO SHOW, that's posted, below from the MUSICOM 67 YOU TUBE site.
You'll notice actor Don Amechee, who portrayed telephone inventor, Alexander Graham Bell, on the silver screen, is the pitch perfect spokesperson for Polaroid.
Enjoy!!!!!
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