Thursday, October 21, 2010
BIG NEWS FROM A LITTLE NETWORK - ABC NEWS PROMO - ABC-TV - CIRCA 1961
At the dawn of the 1960's, while NBC's Chet Huntley and David Brinkley were doing mortal, broadcast battle with CBS-TV's Walter Cronkite, struggling ABC NEWS was fielding a troika of rotating news anchors,on multiple daily newscasts, including veteran correspondents Bill Lawrence, Al Mann and Ron Cochran.
In 1961, the youth oriented, alphabet network even added the mature presence of John Cameron Swayze,former anchor of NBC's Camel News Caravan, one of the mediums earliest national newscasts, and future pitchman for Timex watches.
Traditionally viewed as half a network , because it had fewer affiliates and fewer hit shows than the Peacock or Tiffany networks, ABC also had the smallest news division with the fewest employees and the least available resources.In 1960, the patriarch of the company,Leonard Goldenson, made a modest investment in the news division, which, in turn, mounted four daily, national newscasts and fortified it's promotion.
It would take years of experimentation, effort and the manifold talents of journalistic televisionary Roone Arledge, before ABC NEWS became America's leading broadcast news organization in the late 1980's.That positon has long since been surrendered to NBC NEWS.
Here, from the ROGERSHARPARCHIVES YOU TUBE site, is a bombastic blurb exolling the virtues of ABC NEWS.Enjoy!!!!!!