Monday, September 27, 2010
HOW BUICK GOT TOP BILLING OVER BERLE!!! - THE BUICK-BERLE SHOW - NBC-TV - CIRCA 1953-1956
As the American automotive industry moves into high gear, introducing new, Fall 2010 models, here is a monochrome flashback to the early 1950's. That's when carmakers like Dodge, Oldsmobile, Ford,Chevy,DeSoto and Buick sponsored major network, television programs and perfected the not-so-subtle arts of talent endorsement and product placement.
Here, from autumn of 1953 and from the AUTOMOBILE HISTORY USA YOU TUBE site, is a vintage video clip of THE BUICK/BERLE SHOW. The lavish variety program was a Tuesday night tradition on NBC-TV that starred Uncle Milty, AKA television pioneer and master comedian, Milton Berle.
General Motors Buick division was the sole sponsor and the commercials featured, the star, guest stars, dramatic portrayals, music jingles, vast sets, and of course, a mammoth ,new Buick. This excerpt extols the virtues of buying a six passenger sedan from the woman's point of view. The Buick musical signature is provided by Mr. Television himself, with an assist from guest star Peter Lawford. Enjoy!!!!!
Here is a bonus commercial featuring Buick spokesperson and TODAY SHOW announcer, Jack Lescoulie, with the history behind the panoramic windshield of the 1955 Buick Special.Enjoy!!!!!
Here are the openiong credits to the BUICK/BERLE SHOW on NBC-TV. As you'll see, subtle was neither Berle's nor Buick's strong suit.Enjoy!!!!!