Thursday, December 3, 2009
FOR WHOM THE CHIMES TOLL - GE AND COMCAST REBUILD NBC UNIVERSAL - CIRCA 12/03/09
On this historic day when Comcast, the country's largest cable provider and GE , the world's largest corporate enterprise, unite to create a new NBC UNIVERSAL, powered by extraordinary resources in broadcast, cable, online, voice transmission and myriad, new media platforms which serve hundreds of millions of customers, it might be a good time to look back with reverence, at the origins of the NATIONAL BROADCASTING COMPANY.
America's oldest, media network began as an effort by NBC's original parent company, RCA, to create a centralized broadcasting service connected by the , then, newly minted, NBC owned and affiliated radio stations. It was the vision of RCA-NBC's patriarch, the innovative, yet imperious David Sarnoff.
That was 1926. The NBC Radio Network was almost immediately the platinum standard for the young medium.
In 1986, the textured, evocative piece we've posted below was crafted to celebrate the Peacock Network's 60th anniversary in broadcasting.It aired only once, on a Thursday night at the end of NBC's prime time schedule, following LA LAW.
Today, The NBC television network has fallen on hard times, with fourth place ratings , decaying revenues and the challange of new media platforms. Perhaps this new chapter in the NBC story will return the lustre to this once dominant and vibrant video web.
Enjoy THE NBC STORY!!!